Empowering Ethiopian Commerce & Independent Sales
Azwari (አዝዋሪ) bridges traditional retail merchants with energetic freelance sales agents across Ethiopia.
Why the name “Azwari” (አዝዋሪ)?
In Ethiopian commerce, an አዝዋሪ (Azwari) has traditionally referred to the mobile, hardworking seller who circulates goods from market stalls to where customers are.
We built Azwari to give that spirit modern digital tools: connecting physical inventory holders (suppliers in Merkato, Bole, and across Addis Ababa) with independent individuals who have the social reach and sales skills to sell goods online and offline.
Our Core Principles
Truthful Stock Verification
A 15-minute physical confirmation window ensures customers only pay for items that are verified on the shelf.
Transparent Commissions
Merchants define fair commissions upfront; agents always know exactly what they will earn before sharing a product.
Direct Commercial Trust
Customers settle directly with merchants, keeping payment rails simple and direct through Telebirr and bank transfer.
Opportunity for All
No initial capital required to start. Anyone with motivation and sales ability can build a flexible income stream.